I believe the best asset at Era Ogilvy PR is our people
We have professional teams with dedication and enthusiasm
We listen to the specific needs of our clients
We create unique programs that have impact
We manage the implementation to the very details
I envision Era Ogilvy PR not only building
A successful brand image for our clients
But also bringing humanity to technology
Through our effective and professional communications

 

Chairperson, Era Ogilvy Public Relations, Taiwan
Olive Ting

 

 

 

 

Era Ogilvy Public Relations, established in 1992, was the first PR agency dedicated solely to the high-tech sector in Taiwan. During the last 10 years, the growth has been phenomenal, keeping in close step with Taiwan's booming IT industry. Era Ogilvy has accumulated an abundance of knowledge covering the complete sphere of the IT industry. Software/hardware, semiconductor, telecommunications, networking are some of the areas in which Era Ogilvy PR expertise lies. Today Era Ogilvy PR is the largest technology related PR agency in Taiwan.

 

Era Ogilvy PR is successful for a number of reasons. Era Ogilvy PR gained its competitive advantage through a solid understanding of the industry. This in turn led to savings for the client in terms of communication costs. Era Ogilvy PR also boasts of having state-of-the-art techniques that tap modern technology to help deliver a message efficiently. But more importantly, its success came from its people. Era Ogilvy PR has one of the most talented, enthusiastic and professional teams in the country today. The Era Ogilvy PR teams think from the client's point of view and establishes effective channels of communication. The team is always on hand to offer sound professional recommendations to each client.

 

From 2002, Era Ogilvy PR has focused on establishing a firm foothold in the booming China market. Establishing a branch office in Shanghai, the company has sought to take advantage of the rich local resources in providing professional PR services to many of the Taiwanese and multinational companies working in this market. Era Ogilvy PR is aiming to bring the most professional IT PR services to this dynamic group of companies.

 

Era Ogilvy PR is keenly monitoring the developments in the innovative technology fields, such as biotechnology, to position itself to provide more services to these areas. It will be Era Ogilvy PR who will be building momentum and generating valuable services for these exciting pioneering industries.

 

2008 we will be renamed “Era Ogilvy Public Relations” and launch our new Corporate Identity to transform Era into a full-range PR agency, moving us forward to our next milestone.

 

Era Ogilvy PR hope our transformation will bring more value-added communication services to our clients, as well as our commanding thought leadership in the market. Except we commit to providing you comprehensive services that offer a higher PR value.

 

 

 

 

Milestones

 

1992 - Established in December, the first public relations company to solely focus on the IT industry.
1998 - Awarded Cisco's Best Partner of the Year.
2001 - Ranked as one of the top three PR firms in Taiwan by college students who hope to enter the PR industry. (Brain Advertising Magazine).
2002 -

Signed equity partnership with the WPP conglomerate, becoming a member of the Ogilvy PR worldwide network.
Established a branch office in Shanghai to provide PR services in China. Ranked as the second largest PR agency in Taiwan.

2003 -

Awarded with Xilinx Asia Pacific Annual PR Award FY2003 Top Agency

2004 - Awarded with NVIDIA Asia Pacific Best Performing Agency Award 2003
Voted as " The Best Agency of the Year" by clients, journalists and other professionals from communication industry.(Brain Magazine) Awarded with "Best PR Service Team", " Outstanding Event Organizer" and "Top Notch PR Firm" by Cisco Systems, Taiwan. Established the second China branch office in Beijing to provide PR services in China. Awarded with the best Technology practice in "Ogilvy PR Professional Achievement Awards 2004"
2005 -

Voted again as " The Best PR Agency of the Year" by Brain Magazine, Taiwan's Top Communication Magazine.

2006 -

Awarded with “Best Partner” by AMD.

2008 -

Renamed ”Era Ogilvy Public Relations”.

 

 

 

 

 

 

Joseph Pai / Chairman, Ogilvy & Mather Taiwan

 

Joseph Pai joined Ogilvy Public Relations Worldwide/Taiwan in 1993 with more than 20 years of consulting experience. And he has been promoted to the Chairman of Ogilvy & Mather Taiwan in January 2003. In Taiwan, Joseph is one of the most highly regarded communications professionals in both the private and public sectors.

 

As the chairman of Ogilvy & Mather, Ogilvy Public Relations, and Era Public

Relations, Joseph heads a management team of 9 managing directors with around 500 employees. In addition to his responsibility of managing the overall development of the consultancy, Joseph provides senior strategic counsel for clients including: corporate positioning, crisis communications, investor relations and leadership communications. His extensive client counseling experience includes some of Taiwan's most influential multinational companies and governmental bodies including: Pfizer, Nokia, Scottish Development International, GlaxoSmithKline, Standard Charter, Coke, IBM, Ford, The Cultural Affairs Council of Taiwan, and The Premier Office of Taiwan, Republic of China, etc.

 

Prior to entering public relations, Joseph acquired broad experience in international marketing and management consulting. Joseph received his Ph.D. in strategic management and an MBA from National Chenchi University in Taiwan. He currently teaches Brand Management at the EMBA program of Graduate School of Management at National Chenchi University. Joseph is a board member of various social and cultural associations that include Tunghai University, Goodnews Radio, the, Metro Development Association of Taipei, and the Chinese Management Association.

 

 

 

 

Olive Ting / Chairperson

 

Olive Ting is currently responsible for running and managing company of Era Ogilvy PR. She has appointed as President of Ogilvy PR Group, Taiwan include Ogilvy PR Taipei office and Era Ogilvy PR during 2006-2007. At that time, she spearheaded the strategic planning and development of the Ogilvy PR business in Taiwan.

Prior to assuming the President of the largest two PR agencies in Taiwan, Olive was the founder and Managing Director of Era Ogilvy Public Relations. Era Ogilvy PR has acquired by Ogilvy PR worldwide network under WPP in 2002. She is still shareholder of Era Ogilvy PR.

Over years, under the leadership of Olive, Era Ogilvy PR has grown into the largest technology PR company in Taiwan. In addition, Era Ogilvy has been voted “The Best PR Agency of the Year” in Taiwan by Brain Magazine in both 2004 and 2005. Not only does she win the hearts of her local and international clients by becoming the best partner to them, but she is also the opinion leader of the PR industry in Taiwan.

 

Olive received her degree of Bachelor of Arts in Chinese Literature from Tamkang University and her Master degree in Business and Administration from Bloomsburg University of Pennsylvania. After graduation, she joined the Acer group and Elite Group, as corporate and marketing communication director.

 

She also has been awarded as “The Best Manager” in 1994 of Taiwan.

 

 

 

Alex Ting / General Manager

 

Alex joined Era Ogilvy PR in July 2000 and was promoted to General Manager in October, 2009. Since joining Era Ogilvy PR, Alex Ting has established Era Ogilvy PR’s Seminar and Conference Business Unit, earning the appreciation and recognition from some of Era Ogilvy PR’s most valued clients such as Cisco, Dell, and HP. Alex continues to be a key senior executive at Era Ogilvy PR.

 

Having spent more than 15 years in Taiwan’s IT industry, Alex has acquired a deep understanding of the market. His experience is broad, spanning many sectors including sales, marketing, and management. Alex started his career as a sales representative for Dimerco Data Systems, a reputable system integrator in Taiwan. Moving on, he then worked for Eten Information Systems and Infopro Group, holding various account managerial positions in the sales, marketing and publication units. His varied experience has furnished him with solid technical, communication and management skills.

 

Alex has a bachelor’s degree in Information Management from Chinese Culture University.

 

 

 

 

Freda Wan / Group Account Director

 

Freda joined Era Ogilvy in August 2004. As an group account director, Freda is mainly responsible for the public relations consultancy, media strategy formulation, and marketing communication service for Era Ogilvy’s international clients, including Cisco Systems, Cypress, Dell, Google, NVIDIA, Xilinx and YouTube.

 

Before joining Era Ogilvy, Freda was responsible for marketing communications and international public relations at ASE Group, the world’s largest semiconductor packaging and testing company, where she accumulated the industry knowledge and the solid experience of international marketing and technology public relations. Before that, Freda was an assistant account manager at Edelman Public Relations and was responsible for strategic consulting for the company’s corporate and technology clients.

 

Freda graduated from Department of Journalism at National Chengchi University, Taiwan and Department of International Hotel Management at University of Albert, Canada.

 

 

 

Adonis Chang/ Account Director

 

Adonis joined Era Ogilvy Public Relations in May 2008.As an account director, he’s now responsible for PR strategic development, issue and crisis preparedness and management as well as media handling (proactive/reactive).

 

Adonis’ leading of a group of 8 people; current clients include AMD, IPEVO and USMEF.

 

Before working for Era Ogilvy PR, Adonis worked for Ogilvy PR one and half year. During the period, he had provided the decent service to the clients including NIKE, Simmons, Diageo/Johnny Walker, Siemens, Pepsico, Ford, Avon, Scania, Yulon-GM, etc

 

Prior to working for Ogilvy PR Group, Adonis worked for several companies of different fields, including Kingstone Book Store, Tower Records Taiwan, KPS Mega Store, Blockbuster Taiwan, eolTaiwan and CET (a company under Caves Books Store Group). Adonis has years of operation experience in entertainment (especially for movies and music), sports, culture and consumer product industries. He has 10-year experience in retailing and 8-year experience as a business consultant.

 

Adonis has a Bachelor degree in Business Management from National Taipei College of Business.

 

 

 

 

Kay Liu / Associate Account Director

 

Kay Liu joined Era Ogilvy Public Relations in July 2003 and was promoted to Assistant Account Director in September 2008. As her position, she provides precise marketing consultation, comprehensive marketing strategies for clients to reach their business goals. Her major clients include ARM, LSI, Tessera and others in semiconductor, information and mobile industries.

 

While working in Era Ogilvy PR, Kay accumulated abundant PR experience in semicon and high-tech areas and is deeply trusted by her clients. In addition to media communication, she also frames the comprehensive marketing plans which integrate seminar and forum, online interaction and corporate branding. Furthermore, she extends her experience to computer information and mobile communication industries, and obtains high evaluation from her clients because of her well-organized manner, creativity and meticulous execution.

 

Kay received both her bachelor’s and master’s degrees in International Relations from National Chen-Chi University.

 

 

 

Michelle Chang / Associate Account Director

 

Michelle Chang joined Era Ogilvy Public Relations in November 2004. As an associate account director. Michelle is mainly responsible for seminars and conference management for clients such as ARM, Cisco Systems, SAP, and Forum Nokia.

 

During her tenure with Era Ogilvy, Michelle has provided localized and diverse service to many cross-national clients and is supervising communication across North America, China, and Hong Kong. In addition, Michelle is aggressively participating in 360 degree projects of Ogilvy group.

 

Prior to Era Ogilvy, Michelle has already had more than 5-year working experience in the marketing related field. She had been in charge of consumer events, channel marketing, and hot sales for consumer electronics, home appliance, and beverage products, respectively. Michelle is excelled in project planning and management, creative thinking, client relations, communication with people from different countries and coordination.

 

Michelle has a Bachelor’s degree in Statistics from National Chengchi University.

 

 

 

Kalvin Wang / Account Manager

 

Kalvin Wang joined Era Ogilvy Public Relations in May 2005 and was promoted to Account Manager in September 2008. As his position, he provides precise marketing consultation, comprehensive marketing strategies for clients to reach client business goals. His major clients include AMD, Alibaba.com, TomTom and others in semiconductor, GPS and E-Commerce industries.

 

While working in Era Ogilvy PR, Kalvin accumulated abundant PR experience in semicon and high-tech areas. In addition, by his experience to integrate PR strategy and media communication skill, he also frames the comprehensive marketing plans which integrate seminar, digital marketing and corporate branding. Furthermore, he extends his experience to consumer electronic and house industries, and develop creative thinking, project management and communication skills to obtains high evaluation from his clients.

 

Kalvin graduated from Yuan Ze University with the degree of Bachelor in International Business.