Since the Christmas holidays were approaching, Era suggested using Christmas theme in the decoration and program design to fit the festive atmosphere. Era worked out the news angle of the key message that EMC donated storage equipments and manpower in order to build an excellant storage talent incubation environment for Taiwan.

Era also invite the Deputy Minister, Ministry of Education to personally witness this historical moment and further endorse EMC and NCTU’s contribution to Taiwan enterprises. Era also invited three Ph.D. students from NCTU as the first group of “Seed Lectures” to demonstrate its complete talent program.

The press conference attracted a large media audience, a total of 51 reporters following both IT and education beats from a variety of media sources. Era successfully assisted our client in elevating its brand image as a leader in the storage market. As a result, there were a total of 33 positive news clippings generated from Era’s efforts.