FEIB arranged a media luncheon to express the importance and value FEIB places on each client. Thus, FEIB invited three VIP clients to share their stories of relationship with FEIB. During the luncheon, Mr. Eli Hong, the president of FEIB, also announced the bank’s vision and plans to expand future customer services in order to pay tribute to their loyal clients that they have promised to serve.

In view of the past experience, Era has succeeded in softening the stiff corporate image of a financial institute in this case. Era’s heart-throbbing and creative campaign generated a warm impression, attesting to media’s approval and the campaign’s effectiveness. The concert was a unique campaign that successfully promoted the value FEIB places on loyal customers, and the media gathering engaged the media to take a close look at how FEIB maintains its relationship with clients. A total of 21 reporters attended, including a handful from TV. Thirteen news clippings from print, online and TV media demonstrated the success of the press event.