May 27, 2006 in Watson’s Wuchang
May 28, 2006 in Watson’s Commands
June 4, 2006 in Watson’s SOGO
Attendee:
1. Skin care beat
2. Entertainment beat
3. Consumers
Description:
1.
To increase the sales by enhancing the purchase
rate in the major channel -Watson’s
2.
Pond’s invites endorser and expert of ET
mall to promote the product. As long as buying the
product , consumer can take cheek to cheek photo
with endorser.
3.
Also, media exposure is needed. We invite Daily?Weekly
and TV to join the event.
4.
-Media exposure : 24pcs
-NP:5
-TV:7
-Online:12
-Over 10 thousands people attended.
-Over hundred of products purchased.
Client:
