| SCB- First Business Card Launch |
Client: |
Standard Chartered Bank |
Format: |
Product Launch
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Time: |
Nov 11, 2008 |
Venue: |
Grand Hyatt Hotel, Taipei |
Attendee: |
Media
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Description: |
SCB, striving to be the right partner for businesses, launches the bank’s first business card-渣打昇利卡 targeted Taiwan SME. To enhance the partner image and comprehensive features, the product was claimed “Customized ‘ONE’ for All” and highlighted 4 value propositions, creatively by wonderful tango and tap dances.
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